Sega in the running to acquire Persona developer Atlus

Sonic the Hedgehog publisher Sega is one of about 20 corporations bidding on troubled Japanese company Index Corp., according to a Bloomberg Japan report. Index owns Atlus, the publisher and developer of the Persona and Shin Megami Tensei franchises.

The Bloomberg report claims that the bids came in at around $200 million in the auction held last week, and Index will choose a final buyer by the end of August. Analysts estimate Index’s revenue at around $150 million.