Lootsie rewards on mobile.
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Lootsie moves into rewards for mobile and social gamers

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Lootsie is announcing a platform for mobile and social games that lets gamers redeem points for real-world rewards.

The new platform (launching soon) is another imaginative way to generate revenues for mobile games and keep gamers more engaged in the age of nanosecond attention spans. Lootsie unveiled the platform at the Casual Connect game conference in San Francisco. For advertisers and brands, Lootsie offers a chance to get in front of a lucrative audience without annoying in them. In this case, the branded rewards would be welcome and relevant to what the gamers’ preferences are.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.