Myth & Mortar Games wants to use creators to overcome the challenge of discovery and user acquisition — and the studio views its presence at TwitchCon as the key to achieving this goal.
TwitchCon San Diego 2026 kicks off in the San Diego Convention Center today, November 13, and will run through November 15. Myth & Mortar — an internal development studio of Metatheory announced in January — is operating its first-ever conference booth at the event, with the goal of showcasing gameplay videos for its upcoming online multiplayer game Gido Gido: Kaiju Battle Party, which is slated for release next year.
“In addition, GamesDoneQuick will be conducting a livestreamed interview from their TwitchCon booth with some of our team to discuss the game, what makes it unique, and how being based in Taiwan has influenced our approach,” said Myth & Mortar producer and creative director Maso Lin in a written interview with GamesBeat.
Myth & Mortar is explicitly approaching its booth at TwitchCon as part of its discovery strategy, with the goal of building closer relationships with Twitch streamers and other content creators who might be able to support the launch of Gido Gido. The studio is actively onboarding creators to its sponsorship program over the course of the weekend, in addition to collecting attendee sentiment from TwitchCon’s majority-streamer audience.
“Indie PC games rely heavily on Steam Wishlists, and content creators are the dominant driver of awareness in the gaming community,” Lin said. “When it comes to streamers, no other event attracts them at the same scale as TwitchCon, so it’s the perfect place to showcase Gido Gido.”
TwitchCon is not the only event where Myth & Mortar Games is showing up in a bid to connect with potential creator partners. Lin said that the studio’s focus at TwitchCon is the Western audience, and that the studio planned to connect with Asian audiences at conventions like Taiwan’s G-Eight Indie Game Show and the Taipei Game Show. He noted that showing up in this way was becoming imperative for studios like Myth & Mortar due to the glut of new games slated for release in 2026 and 2027, pointing to the increase between roughly 1,000 submissions and over 8,000 submissions between the 2021 and 2026 editions of Steam Next Fest.
“That number will only keep climbing as the barrier to game creation gets lower,” Lin said. “Because of the clutter, developers need to find other less crowded avenues to shine a light on their games.”
In an interview with GamesBeat ahead of TwitchCon, Twitch chief product officer Mike Minton said he had observed a general increase in the presence of game makers at TwitchCon events in recent years, noting that some publishers had held back from showing up at this weekend’s event due to wariness around the launch of Grand Theft Auto VI on November 19. In addition to Myth & Mortar, studios like Capcom, Riot Games, Mojang, and Cygnus Cross are exhibiting at TwitchCon San Diego 2026.
“Publishers and developers do see TwitchCon as an opportunity, not just for making relationships with influencers that may represent their game, but also starting to build their community around the game,” Minton said.
Minton added that game makers often used a presence at TwitchCon as part of a broader campaign to reach gamers through the platform. Beyond TwitchCon, Twitch has rolled out a multitude of options for publishers and developers to advertise directly to the platform’s audience, from ‘server slams’ powered by drop rewards to a no-download demo product.
So far this year, game makers have operated over 7,500 drops campaigns, per Minton, with viewers claiming upwards of 48 million rewards during that period.
“Those things don’t happen, especially with the large publishers, without those deep strategic relationships,” Minton said. “Whether it’s top-to-top or more at the relationship level, we invest a lot in maintaining that, helping them understand how Twitch can best help them.”