Hollywood & Games returns to Los Angeles on December 10, bringing together 250+ executives, founders, investors and decision-makers at the Grammy Museum’s Clive Davis Theater. Explore the business of entertainment’s biggest partnership through independent, journalist-led conversations on IP, investment, storytelling and new opportunities across gaming and Hollywood. Space is limited. Secure your seat today.
As artificial intelligence becomes more prevalent in game development, game makers’ attitudes towards AI are shifting towards nuance.
Over the past year, prominent games like Clair Obscur: Expedition 33 and Crimson Desert have been embroiled in controversies over their creators’ use of generative AI. Yet despite this pushback, these games have sold well, and game makers continue to invest in AI tools. Instead of rejecting AI due to the potential backlash, game makers are growing more selective with the way they use the technology, prioritizing back-end tools over front-facing generative AI.
Keep Reading with GB MAX
Get the full story — and the intelligence behind it.
GB MAX members get complete articles, full transcripts, in-depth analysis, and exclusive reporting and conversations — plus access to private editorial conversations and exclusive events. Join today and receive a complimentary VIP ticket to GamesBeat Next, November 2–3 in San Francisco.
