Playstrom and SayGames are all-in on PC game development.
The Belarus-based game studio Playstrom has developed more than 20 mobile games that have collectively garnered over 1.5 billion downloads, including popular titles like Color Page ASMR, which Playstrom released in partnership with publisher SayGames. In spite of this success, the studio is not resting on its laurels in 2026. Instead, Playstrom and SayGames are intentionally moving outside their comfort zone to develop and publish Playstrom’s first-ever dedicated PC game, Shipping Store Simulator 2037.
“At the moment, our full focus is on Shipping Store Simulator 2037. We do have several early prototypes [of other mobile games in development], but we’ve deliberately put them on hold so the entire team can concentrate on making our first PC game as strong as it can be,” said Playstrom founder and chief executive officer Ivan Bogdanchuk in a written interview with GamesBeat. “That said, this definitely isn’t a one-off experiment. We’re still exploring where our biggest strengths lie in PC development, and with each new project we want to experiment with either a new genre or a new technological approach.”
Playstrom originally established its PC development arm as a research and development team focused on innovative projects across both mobile and other platforms, per Bogdanchuk. As the team naturally developed PC development expertise, it became clear that its first full-fledged project would be native to PC devices. Playstrom is not planning a macro-level move away from mobile, with PC development representing a new stage of growth for the company rather than a change in strategy.
“Our next project will most likely either be a co-op title or a game in a genre that’s completely new for us,” Bogdanchuk said. “Which one comes first will depend on which concept proves to have the most potential.”
Bogdanchuk told GamesBeat that one of the most significant lessons his studio had learned during the development of Shipping Store Simulator 2037 was how to navigate the marketing and discovery differences between mobile and PC audiences. He said his company envisioned PC development as a way to build value for its mobile development wing down the line, with Playstrom planning to develop mobile adaptations of successful PC titles.
“A successful PC game can become a strong foundation for a mobile version because it already has an audience. That’s a much more exciting direction for us,” Bogdanchuk said. “For our PC projects, our goal is to build games that are cross-platform from the very beginning. PC is the primary platform they are designed for, while mobile becomes the next stage of their evolution.”
So far, signals indicate that Playstrom and SayGames’ first dedicated PC title will go over well with its target audience. The game’s official demo scored a Very Positive rating on Steam following an appearance at Steam Next Fest last month. To spread the word about Shipping Store Simulator ahead of its release later this year, SayGames plans to invest “heavily” in influencer campaigns and paid user acquisition, per SayGames co-founder and chief executive officer Yegor Vaikhanski in a written interview with GamesBeat.
“Our expertise is in mobile, but when one of our long-term partner studios decided to expand into PC, we wanted to make that journey together,” Vaikhanski said. “That’s what a strong, long-term partnership means to us.”