Today, Amazon revealed a major shift with its Luna cloud gaming service, positioning it as a living room-first experience designed to make gaming simpler, more social, and more accessible for Prime members. The “new” Luna debuts later this year.
One of the key features of this relaunch is GameNight: a suite of smartphone-controlled party titles designed for casual, quick fun. That new offering will exist alongside the curated catalog of blockbuster and indie hits. All of that’s included with a Prime subscription at no extra cost.
The new Amazon Luna will be supported on Fire TV, smart TVs, tablets, and other similar devices with web-streaming capability. We’ve reached out to Amazon for comment with more clarity around supported devices and platforms.
Amazon soft-launched Luna in 2020 with an early access period, gradually scaling it to 14 countries and offering cloud-streamed access to tons of games over the years, like Assassin’s Creed Shadows, Fortnite, and Death Stranding. While the service has streamed millions of hours of gameplay, Amazon says it wants to go further, especially for the hundreds of millions of people who don’t own a console or gaming-ready PC.
“Gaming is one of the world’s most powerful cultural forces, but most players are still on mobile devices playing solo,” Jeff Gattis, general manager of Amazon Luna, said in today’s prepared statement. “We think that’s a shame, because the most magical moments in gaming happen when you’re together, in the living room.”
The centerpiece of the relaunch is the aforementioned GameNight, a category of approachable, social games designed for party-style groups of people gathered around a TV screen. There’s no controller required, as players simply scan a QR code from the screen and use their phones to join.
The lineup in GameNight will consist of more than 25 titles, including familiar names like Angry Birds, Draw & Guess, Exploding Kittens, Flappy Golf Party, Taboo, Ticket to Ride, and Clue. Amazon is also debuting its first exclusive GameNight experience, called Courtroom Chaos: Starring Snoop Dogg. This new experience is an AI-powered, improv-driven party game where players invent wild courtroom dramas before Judge Snoop.
Alongside party play, the new Luna will also offer Prime members a rotating library of more than 50 traditional Bluetooth controller-based games at no extra cost. Confirmed titles include Hogwarts Legacy, Indiana Jones and the Great Circle, Dave the Diver, MotoGP 25, Farming Simulator 22, and SpongeBob SquarePants: Battle for Bikini Bottom.
These games support standard Bluetooth controllers or Amazon’s own Luna Controller, which will be offered in discounted bundles during promotional periods like Prime Big Deal Days.
The global cloud gaming market was estimated at more than $2 billion in 2024, with projections to reach over $21 billion by 2030, according to Grand View Research. Microsoft continues to invest in its cloud infrastructure via Game Pass, so even though Google gave up on Stadia, it’s still a sector with continued advancement and potential.
For those who want more, Luna Premium will continue to expand with blockbuster releases such as EA Sports FC 25, Team Sonic Racing, and Batman: Arkham Knight. We’ve reached out to Amazon for comment on pricing and other details for Luna Premium, but for reference, Luna+ currently costs $9.99.
The relaunch underscores Amazon’s ambitions to use Prime as a driver of gaming adoption, much as it has done with video and music. By focusing on accessibility and family play, Amazon is betting it can reach the vast audience of casual and non-traditional gamers who might not buy a console but still want a communal gaming experience.
With future AI- and cloud-powered titles also in development, Gattis says the new Luna is “just the beginning” of a broader push to reinvent what gaming looks like in the living room.