Creators.gg has launched a free platform helping creators of every size get paid and earn rewards while playing new games from the likes of IO Interactive and Brain Jar Games.
Whether streaming to hundreds or hundreds of thousands of viewers, the goal is for creators to receive opportunities from game studios, access game keys, and earn cash payouts, gift cards, games and exclusive in-game rewards for producing sponsored content. Creators.gg will also offer access to early playtests and unreleased content for games on Steam, Xbox, PlayStation and Nintendo Switch, all through a single platform. Content nobody else has seen is content that helps creators grow.
For many creators, opportunities to work directly with game studios stop once a review key has been issued, while paid campaigns often remain reserved for creators with established audiences. Creators.gg aims to reward performance rather than follower count, opening up opportunities for creators at every stage of their journey. Creators simply need to post their content, track their views live through the platform, and unlock rewards automatically as viewership milestones are reached.
“Our goal with creators.gg is to build closer, more rewarding relationships between content creators and game makers. By ensuring every creator gets rewarded fairly for the engagement they generate, we’re building a space where passion translates directly into earning potential. We want to give every creator the tools, access, and financial backing they need to turn their channels into a viable, long-term career,” said Eden Chen, CEO of FirstLook in a press release.
Even among larger creators, getting fairly rewarded isn’t always straightforward. Campaign’s 2025 Creator Pay Report found that 87% of creators have experienced late payments or payment issues, highlighting the need for a faster and fairer way for creators to be rewarded for the audiences they build. In response, Creators.gg issues payments with low payout thresholds, with support for instant bank transfer and PayPal withdrawal; alongside regional payment method support.
“Creators.gg has made running creator campaigns incredibly easy for us at IOI. The platform is intuitive to use with customization tools have allowed us to build tailored experiences for our games. It’s also given us a direct way to engage with creators, build meaningful relationships and recognize their contributions with rewards, all directly within the platform,” said Gabriel Begorgis, social media and influencer manager at IO Interactive, in the same press release.
“One of the largest advantages has been how easy it is to work with creators of all sizes. While established creators are critical for any campaign, small creators are the backbone of any community and creator.gg has made it simple for us to reach, support, and help grow those relationships at scale.”
Content creators can now sign up to the platform at creators.gg.