Supercell unveils presence for Brawl Stars at San Diego Comic Con

Supercell announced it will show off Brawl Stars with its Starr Park activation at San Diego Comic Con.

Coming off the heels of its partnership with Netflix to develop an animated series based on the world of Clash, Supercell is unveiling its San Diego Comic-Con activation for Brawl Stars. It’s a first for Supercell to do such an event in the U.S.

Brawl Stars is a fast-paced multiplayer and battle royale game that was one of 2024’s fastest-growing games, commanding an impressive audience of over 48 million followers across social media and a staggering 4.4 billion views on YouTube.

The Brawl Stars phenomenon is transcending the digital realm as an official partner of San Diego Comic-Con, bringing its chaos-filled universe into the real world for fans to truly immerse themselves in the madness.

Supercell will invite fans to step directly into Starr Park, the amusement park that serves as the setting for Brawl Stars matches. Running from Thursday (July 24) through Sunday (July 27), visitors can take part in an immersive adventure that’s floating on San Diego Bay across from the convention center. 

Attendees can take a ride on the Starr Rail for a hypercharged adventure and play classic carnival games reimagined with a chaotic Brawl Stars twist. Throughout their visit, attendees will have the chance to win exclusive Brawl Stars swag and valuable in-game prizes and may get to meet their favorite Brawlers like mischief-making cactus mascot, Spike.

Plus, Brawl Stars is partnering with MrBeast’s Feastables to give away exclusive limited-edition Brawl Bars. Find out more about Brawl Stars’ SDCC activations here

In addition to the Brawl Stars activation, Supercell recently announced a major partnership with Netflix to develop an animated series based on their flagship IP Clash of Clans. This significant move further expands Supercell’s beloved IPs into the broader entertainment landscape and represents a thrilling new chapter for their global franchises.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.