At GamesBeat Summit 2025, games and generative AI — particularly transformer models, large language models, and image generation models — were a particularly hot topic. Chris Melissinos, principal evangelist – video games and immersive technologies at AWS, welcomed Aaron Farr, co-founder and CTO of Jam & Tea Studios; Ashwin Raghuraman, senior solutions architect, games at AWS; and Hilary Mason, co-founder and CEO of Hidden Door to examine the creative potential of AI in gaming.
AI has demonstratively boosted productivity in development workflows, but can it add similar benefits to the creative side of game design?
Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.
GamesBeat