Despite some controversy leading up to its release, Assassin’s Creed Shadows managed to rise to the top of March sales charts in the U.S., according to industry-tracking firm Circana. It was one of several releases that month to make it onto the charts, with Shadows also becoming the second-best-selling game of the year. However, sales in general are still as much in the red as they were last month, with hardware sales being down by 25% just as they were in February.
March 2025 Dollar Sales, Millions
March 2024
March 2025
Change
Total Video Game Sales
$4,985
$4,689
-6%
Video Game Content (Physical & Digital Full Game, DLC/MTX and Subscription consumer spending across Console, Cloud, Mobile*, Portable, PC and VR platforms)
$4,336
$4,164
-4%
Video Game Hardware
$382
$286
-25%
Video Game Accessories
$267
$238
-11%
*Mobile spending provided by Sensor Tower
“March video game hardware spending fell 25% when compared to a year ago, to $286 million. This is the lowest March hardware spending total since 2019 ($279M),” said Mat Piscatella, Circana’s executive producer for games reports. “Digital only SKUs have accounted for 75% of Xbox Series and 50% of PlayStation 5 hardware units sold year-to-date.”
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