Unity's poll says millennials are the big holiday mobile gaming spenders.
Unity's poll says millennials are the big holiday mobile gaming spenders.
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How marketers should advertise to mobile gamers during the holidays | Unity

  • Posted byby Dean Takahashi
  • Updated
  • 4 min

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads.

Unity said it surveyed 4,094 U.S. adults for mobile game marketers to uncover insights into how mobile game brands can land on the nice list during the holidays. The goal is to enable marketers to be proactive and more precise with their holiday ads.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.