How SNK will bring back a golden age, with help from Cristiano Ronaldo | Kenji Matsubara interview

Kenji Matsubara joined SNK three years ago as CEO of a Japanese game company with a rich heritage in fighting games like King of Fighters.

This year, at the Tokyo Game Show, his company showed off Fatal Fury, whose last installment as a video game was 26 years ago. This is what it means to try to bring back the golden age of SNK. Matsubara was hired by a new set of bosses: the Saudis. The crown prince turned out to be a big fan of SNK”s games. The kingdom of Saudi Arabia’s Misk Foundation acquired SNK and Toei Animation as part of a move into the game industry. His mission was to grow the business.