Why be real when you can be fake?
Why be real when you can be fake?
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Ex-MZ CEO launches BeFake, an AI-based social media app

  • Posted byby Dean Takahashi
  • Updated
  • 6 min

Alias Technologies, an AI company started by former Machine Zone CEO Kristen Garcia Dumont, has introduced BeFake, a social media app for digital self-expression. It’s built on the catch phrase, “Why be real when you can be fake?”

The app, now available on both the App Store and Google Play, offers a refreshing alternative to the conventional reality portrayed on existing social media platforms, said Kristen Garcia Dumont, CEO of Alias Technologies, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.