InMobi is acquiring Quantcast's technology.
InMobi is acquiring Quantcast Choice technology.
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InMobi acquires Quantcast Choice to adapt to privacy regulations

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

InMobi, a leading adtech and digital marketing firm, has announced the acquisition of Quantcast Choice, a platform for digital privacy.

Quancast Choice is a consent management platform (CMP) designed to assist mobile game and app publishers in complying with the rapidly evolving global privacy regulations. The price of the acquisition wasn’t disclosed.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.