Nvidia, Denza and WPP are partnering on Omniverse Cloud.
Nvidia, Denza and WPP are partnering on Omniverse Cloud.
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Nvidia partners with luxury EV maker Denza on Omniverse Cloud

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Denza is a luxury electric vehicle (EV) brand born from a joint venture between BYD and Mercedes-Benz. And today it is partnering with marketing and communications giant WPP and Nvidia Omniverse Cloud to develop its next generation of car configurators.

The announcement was made by Nvidia CEO Jensen Huang during the Siggraph conference today in Los Angeles. The collaboration between Denza, WPP, and NVIDIA Omniverse Cloud — a cloud platform available in more than 100 countries — aims to revolutionize the car configurator experience by leveraging real-time, physically accurate digital twins and advanced generative AI tools.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.