Newzoo: Acquisitions have already disrupted 2022’s gaming landscape

Newzoo today released data and analysis about 2022’s spate of mergers and acquisitions in the games industry. According to its information, the various acquisitions made so far this year have already exceeded the total M&A for 2021. It also released details about how each of the acquisitions changes the industry.

The biggest acquisition so far is, of course, the Microsoft-Activision Blizzard deal. Newzoo illustrates just how big of a deal (as it were) this is for Microsoft by combining its 2022 revenue with that of Activision Blizzard. According to Newzoo’s data, Microsoft was #4 in game revenue in Q3 2021, with $2.9 billion. Sony was #2 with $4.3 billion. However, when Microsoft’s revenue is combined with Activision Blizzard’s, it would add up to $4.8 billion, meaning Microsoft would have beaten out Sony in Q3 2021.