Noice was founded by Jussi Laakonen and
Noice was founded by Jussi Laakonen and Jenni Wilson.
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Noice raises $5M for ‘playful’ social platform for gamers

Noice has raised $5 million for what the startup is teasing as a “playful” social platform for gamers.

The Helsinki, Finland-based startup comes from Jussi Laakkonen, who was the founder of Applifier, a mobile game video sharing company that Unity Technologies acquired in 2014. He teamed up with Jenni Wilson, a lead game designer and cofounder. They aren’t describing what they’re doing publicly yet because teasing that it combines user-generated content, deep game systems, and engaging social design.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.