Hexagram hires Jamil Moledina as CEO for interactive storytelling platform

Posted byby Dean Takahashi
December 23, 2020
Updated June 19, 2025
4 min

Hexagram, a maker of immersive experiences that go beyond ordinary video games, has named industry veteran Jamil Moledina as its CEO.

Los Angeles-based Hexagram develops alternate reality games, designed to be engaging experiences that get people excited about something. In 2019, Hexagram worked with production firm “M ss ng P eces”, Netflix, and Baskin Robbins on a promotion for the Netflix show Stranger Things. Dubbed Stranger Things: Operation Scoop Snoop, the experience debuted along with the launch of the third season of the TV show. The ARG, or campaign, or promo — whatever you want to call it — built on the Scoops Ahoy ice cream parlor that plays a role in the series.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.