IronSource's LevelPlay enables better ad results for app and game developers.
IronSource's LevelPlay enables better ad results for app and game developers.
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IronSource’s LevelPlay helps mobile game and app devs score bigger ad revenues

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

IronSource is expanding access to LevelPlay as a broadly available tool to help smaller mobile game and app developers generate higher revenues from advertising.

Launched a year ago, LevelPlay is an in-app bidding tool that is now automatically enabled and available for any developer, giving them instant access to all bidding networks. Only the biggest publishers previously had access to LevelPlay as the company refined the technology for automating monetization.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.