GameRefinery found that genres are the top reason why a mobile player will try a new game.
GameRefinery found that genres are the top reason why a mobile player will try a new game.
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GameRefinery/Facebook: Here’s why gamers will pick up a new game

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

A lot of factors influence why mobile players pick up new games. The top reason is that they want to play a game in a particular genre, according to a new report by Facebook and GameRefinery.

The researchers (including Facebook Gaming and Facebook IQ) found in a survey of 13,000 players around the world that 49% chose a new game based on the genre, like whether it’s a strategy game or a shooter. Forty percent chose a game based on recommendations from family or friends. Thirty-five percent chose based on app store reviews. Thirty-four percent chose based on sequel familiarity, and 33% chose based on device or data requirements.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.