Spiketrap raises $3 million for AI-based social media intelligence platform

Spiketrap has raised $3 million for its AI platform that helps brands understand how they are engaging with consumers on social media. The San Francisco-based company processes tons of text-based social data — like Twitter posts — to discern how consumers view a brand or a game in real time. When a big event happens, such as the launch of a new game like Nintendo’s Animal Crossing: New Horizons, Spiketrap can collect the prevailing sentiment about the game.

“This is really exciting for us to raise money with a fantastic syndicate of people,” said Spiketrap CEO Kieran Fitzpatrick in an interview with GamesBeat. “We continue to grow our core product with a focus on understanding language, specifically the language of the internet.” The company is also expanding from PC and console games to gathering data on mobile games.