Cox Enterprises is launching Elite Gamer.

Cox launches Elite Gamer low-latency internet

Telecom provider Cox Communications is launching Elite Gamer, a service that improves the connection between game servers and players across its internet network by as much as 32%.

The service doesn’t actually deliver more internet bandwidth, as measured in megabit-per-second download speeds. Rather, it improves the response time, or latency, which matters more to those who play highly interactive games like online shooters. Cox serves more than 6 million homes in 18 states, and this kind of tech could help it hang onto its hardcore customers who can’t live with subpar internet connections.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.