Telecom provider Cox Communications is launching Elite Gamer, a service that improves the connection between game servers and players across its internet network by as much as 32%.
The service doesn’t actually deliver more internet bandwidth, as measured in megabit-per-second download speeds. Rather, it improves the response time, or latency, which matters more to those who play highly interactive games like online shooters. Cox serves more than 6 million homes in 18 states, and this kind of tech could help it hang onto its hardcore customers who can’t live with subpar internet connections.
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