Niantic's Pokemon Go Fest 2020

Niantic recasts Pokémon Go Fest 2020 as a virtual community rebuilding event

Niantic‘s mission is to bring people together in a gaming community, and the company sees its Pokémon Go Fest 2020 as more critical than ever as American society tears itself apart. But this time, the event will be virtual.

The virtual event is another sign that Niantic is trying to recast its entire business to deal with the new realities, whether this means retooling its location-based game to deal with the pandemic’s effect on socializing together, or facing the disruption to business as usual from the Black Lives Matter movement.

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