It's time for the How Games Make Money podcast.

How developers are squeezing opportunity from mobile gaming

Join independent journalists and industry decision-makers at GamesBeat NEXT, returning to San Francisco November 2–3. The event brings together 500 executives, founders, investors and tech leaders shaping the $200 billion interactive economy for candid discussions on gaming, entertainment, technology and AI, plus executive networking and opportunities to build partnerships and close major deals.

On this week’s How Games Make Money, host Jeff Grubb talks with Idil Canal, the general manager of Max at AppLovin. She oversees a product that enables developers to monetize their games with ads. She also explains how that process has improved over time and whether there’s still room for innovation in mobile gaming. Join us, won’t you?

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