Cheer raises $4.5M for next-generation mobile puzzle studio
Cheer Games, a next-generation mobile puzzle studio, has raised $4.5 million to make puzzle games. Cheer’s funding follows another funding Vento Games raised $4...
Tripledot Studios acquires AppLovin’s mobile game business for $800M
Tripledot Studios, one of the world’s fastest-growing mobile game developers, said it acquired U.S.-based AppLovin’s mobile games studio portfolio for approximately $800 million. This...
Mobile gaming still shows promising growth in 2024 | Adjust x AppLovin
Analytics company Adjust today released its Gaming App Insights Report, in partnership with AppLovin and SparkLabs. The new report features insights and data on...
Successful ad strategies include gen AI, genre-bending, gamification | AppLovin
AppLovin today released its second yearly report on Performance-Driven Ad Trends, in which it illuminates some of the most successful ad strategies and trends...
How in-app bidding is transforming the app ecosystem
This article is part of a Gaming Insights series paid for by Meta. As the app ecosystem evolves at breakneck speed, the conversation about...
Report highlights ways to get mobile games noticed | AppLovin
AppLovin released its first Creative Trends Report for 2023 in a bid to outline the top performance-driven creative trends for getting mobile games noticed....
Unity rejects $17B hostile takeover bid from AppLovin
Unity‘s board of directors rejected a $17 billion hostile takeover bid from AppLovin in favor of its pending deal to combine with mobile monetization...
AppLovin proposes to combine with Unity for about $17B
AppLovin, the mobile monetization platform, announced today it has submitted a non-binding proposal to Unity. Offering to “combine” with Unity, it’s more of a...
AppLovin stirs the mobile ad pot as it buys Twitter’s MoPub for $1.05B
AppLovin agreed to acquire mobile ad firm MoPub from Twitter today for $1.05 billion in cash. The deal is a combination of marketing, advertising,...
Drake Star Partners: Game deals have reached a record $49B in 2021
In the first five months of 2021, the game industry has already set a record for the amount of deals in a year, with...