How Scopely took over the Scrabble mobile game franchise from EA

Posted byby Dean Takahashi
March 8, 2020
Updated June 18, 2025
9 min

Last week, Scopely launched Scrabble Go, a new mobile game based on its alliance with Hasbro and Mattel for one of the world’s most popular word games. This could be a big deal in the $100 billion mobile game business.

The Culver City, California-based Scopely took over the 80-year-old Scrabble license from Electronic Arts, which owned the mobile game license since 2009. Scopely teamed up with celebrities to promote the game, including U.S. women’s national team soccer players Alex Morgan and Megan Rapinoe.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks.

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.