Planet Nine is providing a cryptocurrency platform for monetizing games.

Planet Nine launches alternative to in-game advertising and digital currencies

Planet Nine is launching a Ethereum-based alternative for monetizing games that emphasizes rewards for gamers, rather than microtransactions, in-app purchases, or advertising.

The Portland, Oregon-based company wants to create a new digital economy with its “fungilbe and non-fungible tokens as a way to make publishers and game developers more profitable.

Planet Nine said it combines the usability of in-game currencies and its natural alignment to both fungible and non-fungible tokens (the latter are one of a kind tokens, identifiable as such through digital technology) for a digital currency that is as easy and fun to use as those found in gaming.

By focusing on the game as a way to earn digital resources, the experience of cryptocurrencies can become more accessible to a broader range of users and open new revenue channels for game developers and publishers, the company said.

Planet Nine provides a fungible resource called Power, which is free to earn and easy to spend, along with a non-fungible resource called Nineum, which is designed to be used in multiple gaming experiences.

Nineum could work as an inventory item, as a card in a game, as a collectible, or as any asset. These two resources, when used together, are able to provide value for their holders. This value can be realized by exchanging the non-fungible resource (Nineum) for the currency of one’s choice – crypto or otherwise.

The Planet Nine Platform consists of three core components:

The Planet Nine mobile app: where consumers can begin earning Nineum

Power Gateway libraries: Content creators create Power Gateways on the platform of their choice using the Power Gateway libraries.

Planet Nine

Games: Games that utilize Nineum add even greater value to Nineum, which drives the value of Power, which are spent at Power Gateways in order to find Nineum for users and content creators

“Digital currency is hard to build and in-game microtransactions are expensive, while in-game ads are less than ideal for end users,” said Zach Babb, CEO of Planet Nine, in a statement. “There is a much better way to optimize the gaming and crypto experience, and we believe we have found the answer.”

Planet Nine was founded in 2018.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.