Borderlands 3' distinctive art style returns.

Take-Two CEO Strauss Zelnick interview — Not every game has to last 100 hours

One of the annual highlights at the Electronic Entertainment Expo (E3) is interviewing Strauss Zelnick, the CEO of Take-Two Interactive, the publisher of games such as Rockstar’s Red Dead Redemption 2 and the upcoming Borderlands 3.

Zelnick is always very efficient and direct with his answers. This year, he was terse in some parts of our conversation and gave lengthy answers at times. It is always fascinating to see which questions get him engaged.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.