Blizzard boss J. Allen Brack: World of Warcraft’s past, future, and his hectic start

J. Allen Brack is now the president of Blizzard Entertainment, but he used to be the executive producer of World of Warcraft. With the online game’s 15th anniversary coming up, he has a lot of insight into its past and future.

Brack has been busy with his eventful transition to Blizzard’s boss, which has included the underwhelming response to the company’s mobile project Diablo: Immortal and major layoffs in February. But managing Blizzard’s major franchises, including World of Warcraft, would have been more than enough to keep him busy.