Roblox has more than 80 million monthly players on its Lego-like virtual world platform for teens, and it only takes a few bad apples to ruin the fun. That’s why the company is moving ahead with a digital civility initiative, which is meant to improve online safety and to start reducing trolling and toxic behavior.
The company woke up to the problem last year when a child’s game character was sexually violated in the virtual world. Tami Bhaumik, vice president of marketing and digital civility for Roblox, briefed me on the San Mateo, California-based company’s progress in an interview at the recent DICE Summit in Las Vegas.
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