Hyperice has teamed up with the San Francisco Shock Overwatch League team to help cyberathletes with health and wellness initiatives. The deal shows how Hyperice’s business of catering to traditional athletes can transfer to esports players as well.
Esports athletes are known to play for more than 60 hours a week, resulting in muscle soreness and strains throughout the body (this comes from sitting for long stretches, tension from matches, bad ergonomics, and repetitive stress movements). These physical demands have led to injuries and ailments, often leaving esports folk to consider retirement as early as age 22.
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