In free-to-play (F2P) games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a large amount of revenue in free-to-play mobile games. But DeltaDNA says those whales are diminishing in importance.
The mobile-game and web-game marketing and analytics company said its latest study reveals a major shift in monetization trends within free-to-play games, genres, and platforms.
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