Global games business to hit $112B by 2015

Spending on video games around the globe will grow from $74 billion in 2011 to $112 billion by 2015, according to market researcher Gartner.

In 2011, Gartner estimates that spending will be up 10.4 percent compared to $67 billion in 2010. That represents a healthy level of growth, despite the fact that some of the traditional categories of games, such as consoles, have seen slower growth recently.

Software sales will be $44.7 billion of the total $74 billion in 2011, while hardware will be $17.8 billion. Online gaming will be $11.9 billion. Gartner estimates that game hardware sales will be constant through 2015, while software sales will drop and online gaming will grow at a 27 percent annual growth rate through 2015.

But the mix of online games will change. Subscription fees will decline slightly, while spending on virtual goods will grow exponentially. In 2015, software spending will be $56.5 billion, hardware will be $27.4 billion, and online games will be $28.3 billion.

“As the popularity of smartphones and tablets continues to expand, gaming will remain a key component in the use of these devices,” said Tuong Nguyen, analyst at Gartner.

We’ll be exploring the most disruptive game technologies and business models at our third annual GamesBeat 2011 conference, on July 12-13 at the Palace Hotel in San Francisco. It will focus on the disruptive trends in the mobile games market. GamesBeat is co-located with our MobileBeat 2011conference this year. To register, click on this link. Sponsors can message us at sponsors@venturebeat.com. Our sponsors include Qualcomm, Flurry, Greystripe, Nexage, Tapjoy, Fun Mobility, TriNet, Zong, Sibblingz, Open Feint, Spil Games and WildTangent.

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.