Ubisoft’s Tom Clancy brand has over 60 million players

Ubisoft owns the Tom Clancy brand name, and that investment is continuing to pay off for the French publisher. The company revealed today that its various Tom Clancy game communities have a total of 60 million unique players.

The Tom Clancy name is the parent series for active Ubisoft shooters Rainbow Six: Siege, Ghost Recon: Wildlands, and The Division. All three of those releases are part of Ubisoft’s live-service strategy that has enabled them to continue growing through new content. This business model has helped Ubisoft turn Siege, Wildlands, and The Division into huge financial successes over a long period of time instead of relying solely on early retail sales. Ubisoft chief executive officer Yves Guillemot highlighted Rainbow Six: Siege as the best example of how it is thinking about game development and ongoing support for the Tom Clancy brand, which it acquired the rights to in 2009 for $94 million.