It’s one thing to be great at games. It’s another to look good while doing it. To accomplish both, Versus Sports — the largest professional Madden team — is working with fashion brand ULT on a new line of apparel that captures the squad’s look and feel.
ULT is working to establish itself as the go-to brand for esports fashion products in the same way that people associate Nike, Adidas, or Reebok with traditional athletic sports. So ULT is expanding its partnerships from EUnited — an Overwatch, Call of Duty, and League of Legends team — to also include Versus Sports. This collaboration between Ult and Versus features an Elite Jersey, a long-sleeve T-shirt jersey, and two baseball caps. But ULT isn’t just selling shirts and hats — it is selling the swagger of the Versus Sports competitors. That’s a strategy that more companies in the $696 million esports market are likely going to employ, and Versus wants to lead the way.
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