Tapjoy shows that engagement grows after a user engages with rewarded video ads.
Categories

Tapjoy: App users who engage with rewarded ads are 4.5X more likely to spend

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

App users who engage with rewarded ads are 4.5 times more likely to make an in-app purchase, according to a new report by mobile engagement and monetization firm Tapjoy.

The study said that such users spend 326 percent more money via in-app purchases after engaging with ads, said chief revenue officer Shannon Jessup, in an interview with GamesBeat at the Casual Connect event in Seattle.

Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. 

Join now →

Sign in to your account.

Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.