Sci-fi author Rob Reid targets book at the tech-savvy crowd via Medium

Marketing a new science fiction book isn’t what it used to be. Rob Reid, founder of Listen.com and the Rhapsody music service, is touting his new book After On by taking advantage of Medium’s digital content subscription service.

Reid’s book has a traditional physical publisher in Random House, but it is aimed at the tech crowd, with its clear references to technologies that are popular in Silicon Valley today, such as the dangers of artificial intelligence, threats to privacy, and social networking. Reid wrote the book after having conversations with his friend Adam Gazzaley, a prominent brain researcher at the University of California at San Francisco and founder of brain game startup Akili Interactive Labs. Medium licensed the first half of the book from Random House, and it is publishing online excerpts for members.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.