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Pyze launches tools to keep customers engaged across big enterprises

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Pyze has launched an enterprise edition of its advanced user intelligence and marketing platform. It will help big companies deal with such problems as keeping track of marketing offers for users who engage with more than one division in the company.

Redwood City, California-based Pyze provides an intelligence and marketing platform that  enables mobile and web app businesses to organically grow users by automating segmentation, personalization, engagement, and conversion.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.