Mobile-game marketing firm Chartboost has jumped on the growing enthusiasm for “playable ads” for mobile games by launching the Chartboost Playable Ads business. Tests show that these types of ads work far better in terms of user interest and revenue for publishers.
Playable ads enable you to tap on them and then immediately move into the experience of playing a game. These new types of ads are a recognition that the mobile advertising world is changing. Banner ads aren’t cutting it, and video ads have limited value in conveying what a game is like.
GamesBeat