Maple Media has raised $30 million in private equity to acquire and operate mobile apps and games. The Los Angeles company hopes to make each acquired property more profitable and gain advantages of scale in marketing to mobile audiences.
Shamrock Capital invested the money in Maple Media, which is led by game and tech veterans Michael Ritter and Clark Landry. Maple Media has been operating for a while and it has already amassed an impressive collection of apps and games. Maple Media currently manages over 150 apps with several billion monthly mobile ad impressions. It is focused on mobile apps in the utility, productivity, games and entertainment verticals.
GamesBeat