Arthur Parsons, game director on Lego Dimensions and head of design at Travellers Tales.
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Warner Bros. doubles down on toys-to-life with second year of Lego Dimensions

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Disney gave up on its Infinity games earlier this year, but Warner Bros. is forging ahead in the battle for the toys-to-life market with Lego Dimensions, which combines Lego toys with big entertainment brands and funny Lego video games.

In a war with market leader Skylanders and other rivals, Warner’s TT Games division has continued to release a bunch of new toys and games for Lego Dimensions fans. A new starter pack, dubbed Wave 6, is available now for $80-90 with a bunch of new characters and intellectual properties. Arthur Parsons, the game director for Lego Dimensions, is responsible for the new waves, which will keep on coming through 2017. I got a demo of the latest wave and interviewed Parsons in San Francisco this week.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.