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VR report says consumer interest in virtual reality goes far beyond games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Consumer interest in virtual reality goes far beyond gaming, according to the latest research from Greenlight VR. In addition to games, consumers want to use VR for travel, entertainment, events, home design, and education.

The market research company also said in its 2016 Virtual Reality Consumer Report that consumers are less interested in paying a lot for VR now than they were back in October. And the survey said that the top VR device that consumers want now is the Samsung Gear VR, followed by the PlayStation VR.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.