Disney’s Lucasfilm announces strategic relationship with mixed reality firm Magic Leap

Lucasfilm and Magic Leap have announced a strategic alliance to create mixed reality technology together.

The partners will set up a new lab for joint research in San Francisco’s Presidio, where Lucasfilm has a big campus. The lab is a joint venture between ILMxLAB, Lucasfilm’s immersive entertainment division, and Magic Leap. Together, they hope to create a new medium.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.