36% of Americans over the age of 50 play video games

Gaming isn’t just a young person’s … uh, game.

The Entertainment Software Association (the gaming group that puts on the yearly Electronic Entertainment Expo and represents the U.S. games industry) and the AARP (formerly the American Association of Retired Persons) released the results of a survey that noted that over 41 million Americans play video games. According to the U.S. Census, about 113 million Americans are 50 and older, so about 36 percent of them play games. The info from the study was based on representative data from a pool of 2,964 adults aged 50 and older. Many, including marketers, still think of gaming as an industry geared toward young people. It’s important to remember that electronic entertainment has fans in all demographics — and this helps drives the $99.6 billion global gaming industry.