Smartphone games are starting to spread out beyond the Apple iPhone and Google Android platforms. In support of that trend, Scoreloop is announcing today that it is adapting its social gaming platform to support Samsung‘s mobile phones and web-connected TVs.
Munich, Germany-based Scoreloop makes a software development kit that adds social features to mobile games. Game developers can use it to easily add social features such as leaderboards, friend invites, and achievement sharing to their mobile games on the iPhone and Android platforms. Today, Scoreloop is adding support for phones that use Samsung’s bada mobile operating system.
Samsung will also use Scoreloop’s infrastructure for social games at its World Cyber Games events, which are tournaments for the world’s best professional video game players.
Scoreloop has more than 3,000 developers using its SDK already. It competes with Aurora Feint’s OpenFeint platform, as well as Ngmoco’s Plus+, Papaya Mobile, and Mocospace. Scoreloop is trying to set itself apart by being a “white label” company, where it provides a platform that big companies use to reach more consumers, said Scoreloop chief executive Marc Gumpinger.
Scoreloop has steadily been adding features such as monetization to expand its reach. It has also added customers such as Taiwan’s Chunghwa, a big mobile carrier.
Through social sharing, Scoreloop helps games spread to new users as friends share their games and achievements. Scoreloop will enable a games discovery app on Samsung’s bada devices to let friends connect and discovery what others are playing.
Scoreloop also enables game makers to make money via in-game virtual currency transactions.
The social platform will also work on Samsung TVs that are connected to the internet. Samsung has created an app platform that allows you to buy games and other apps that you can play on the TV set.
“To us, this deal is very interesting because of the potential for apps on the TV,” Gumpinger said.
Scoreloop says that games using its platform are amassing 100,000 new users per day. The company was founded in 2008 and has 35 employees. Gumpinger will be one of our speakers at DiscoveryBeat 2010.
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