CEO Lisa Su expects company watchers to say ‘AMD is back’ in 2016

Posted byby Dean Takahashi
January 14, 2016
Updated June 12, 2025
21 min

Advanced Micro Devices has had a few tough years as it struggles to stay afloat financially and compete with Intel, the world’s biggest chip maker.

Yet Lisa Su, chief executive of the Sunnyvale, California-based chip design company, remains an optimist. She told us in an interview that 2016 is going to be a good year for AMD, with products that are in the pipeline finally seeing the light of day. Among those is AMD’s new ARM-based 64-bit processors for data centers, which are being launched in volume sales today.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.