Hot on the heels of Target’s trade-in program announcement, Best Buy announced today that they’re launching their own service at 600 stores this week. All trade-ins will receive a Best Buy gift card for the value of the game, good for use on all purchases in Best Buy or on BestBuy.com. As a celebratory bonus, consumers who trade-in specific popular games at an eligible store this Sunday, August 29 will get an extra $20 Best Buy gift card for select titles.
“The expansion of our trade-in program reaffirms our commitment to consistently pursue new ways to bring a better gaming experience to consumers,” said Chris Homeister, senior VP of Best Buy’s Home Entertainment Group. “Fall marks the launch of several highly-anticipated gaming titles and new technology, and we’re thrilled to provide gamers with innovative ways to connect with the games they love.”
Best Buy and Target will put pressure on GameStop, the world’s biggest game retailer, which gets 31 percent of its sales from used games. See Industry Gamers for more. 