Gameplay livestreaming site Twitch took a risk nine days ago when it announced Twitch Creative, a new platform that enables musicians and artists to livestream their works in progress. They celebrated the launch with a live broadcast of all 403 episodes of the TV series The Joy of Painting, hosted by artist Bob Ross, a series aired originally on PBS.
Twitch draws more than 100 million people a month to view live broadcasts of video games. But the social video platform has experimented beyond that core audience as part of an expansion plan that takes its technology to new kinds of creators.
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