Cost of user acquisition rises in September 2015.
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Mobile user acquisition costs climb and download volumes drop in September

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

User acquisition costs for mobile games and apps rose again in September, according to mobile marketing firm Fiksu. That means that life will continue to be hard for small app makers who don’t have highly viral apps and games.

Fiksu said that the cost per loyal user index (which measures the cost to acquire users who open an app three or more times) rose to $4.14 in September, up 2 percent from August and up 84 percent from a year ago.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.