Sony press event at the Tokyo Game Show.
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Sony cuts price for the PlayStation 4 in Japan

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Sony announced today at a press event that it will cut the price of its PlayStation 4 video game console to 34,980 yen ($292) in the Japanese market.

That’s a 12.5 percent price cut from the 39,980 price ($334) for the current PS4 with 500 gigabytes of storage. The price cut is effective on October 1. That could suggest a price cut may also be coming for the U.S. market, where the console sells for $330 to $400 (depending on promotions) for a version with a 500GB hard drive.

The price cut is a small one, but it could trigger a competitive response from Microsoft with the Xbox One or Nintendo with the Wii U. The 1TB PS4 isn’t yet available in Japan.

 

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat at VentureBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.